No matter how you dress it up, selling off-price is an ugly business. In a lot of cases it’s a necessity. With speed to market an increasing advantage in retail sales, you are either manufacturing in the states or hedging your bets when ordering inventory. With the later, more often than not you are liquidating goods at the end of the season. It’s the nature of the business.
There is an old joke in the biz that proves to be more relevant than ever… What’s the difference between a $100 pair of jeans and a $200 pair of jeans? $100… At the end of the day what makes you different is your branding.
GOD SAVE THE SPECIALTY STORE – When you can buy a brand at any retail outlet (flash sale site, outlet mall, department store, specialty store, off price store) at any price point, I’d say the bloom has fallen off the rose.