It’s not all about selling T-shirts and boardshorts to teenage boys. Head of sales and marketing for new trade show Launch, Joshua Hunter shared his opinion about what’s wrong with the state of surf brands today and what can be done about it.
The fashion world would rather discuss the bottom hem than the bottom line. Yet, fashion cannot come to fruition without ample funding. In order to obtain the necessary capital to create a collection, up-and-coming designers have turned to different avenues: reality television like Project Runway, the online funding platform Kickstarter and the annual FashInvest conference, which introduces fashion entrepreneurs to venture capitalists.
Something strange is happening in the denim business that’s affecting my desire to even wear jeans.
Denim is so over-exposed that it’s begun to lose its fresh, fashionable appeal. A tight-fitting pair of jeans has — and always will — look very sexy on the right butt. But lately, more people than not are:
A social media maven with deep roots in PR relays the do’s and don’ts of extending a brand’s personality online. We could argue until Betsey Johnson retires (never!) about which department should “own” social media — marketing, PR, branding, customer service?
You may have jumped on a Boris bike in London or rented a Vélib’ in Paris or used the Zipcar service in the States, but
have you ever thought about sharing what’s left of your evening meal with your neighbor or bartering Western outfits?
GOD SAVE THE SPECIALTY STORE – When you can buy a brand at any retail outlet (flash sale site, outlet mall, department store, specialty store, off price store) at any price point, I’d say the bloom has fallen off the rose. When business was robust, everyone was making money, but now the racks of clothing are building up and the sale signs are becoming more prominent. Bigger isn’t always better and too many brands have been concerned with the big order without realizing what it means to the health of their brand. Read More