No matter how you dress it up, selling off-price is an ugly business. In a lot of cases it’s a necessity. With speed to market an increasing advantage in retail sales, you are either manufacturing in the states or hedging your bets when ordering inventory. With the later, more often than not you are liquidating goods at the end of the season. It’s the nature of the business.
In the world of fashion wholesale there are many moving parts: design, sampling, production, marketing and, of course, packaging. If packaging is an afterthought in your business then there’s a problem.
How many years have you been coming to the shows in Vegas? And, not to put too fine a point on it, does it still get your motor running? We asked just that, plus a few other burning questions to some of North America’s preeminent retailers. Some are searching for that “missing link” while others relish the chance to catch a coffee with old friends. But they’re all doing business this season and here’s what they have to say.
We all know how valuable your real estate is on the sales floor. With limited space, you need to make every square foot count by featuring products that will sell. Although not extensive, below are a select group of brands that have the potential to ring the register and give you that return you are looking for.
Tony Chu has been at the core of many successful marketing campaigns over the years. From traditional to social media to experiential marketing, he has seen and done it all. An admitted “techno junkie”, and admitting you have a problem is the first step, Chu understands what resonates with today’s media savvy consumers and how a brand needs to a have voice, and message, of its own.