There is an old joke in the biz that proves to be more relevant than ever… What’s the difference between a $100 pair of jeans and a $200 pair of jeans? $100… At the end of the day what makes you different is your branding.
GOD SAVE THE SPECIALTY STORE – When you can buy a brand at any retail outlet (flash sale site, outlet mall, department store, specialty store, off price store) at any price point, I’d say the bloom has fallen off the rose. When business was robust, everyone was making money, but now the racks of clothing are building up and the sale signs are becoming more prominent. Bigger isn’t always better and too many brands have been concerned with the big order without realizing what it means to the health of their brand. Read More